Be the first name a thousand people think of.
Everyone you need already knows you. We write the letter that keeps you in front of them, in your voice, from your email, every month. You never touch it.
One agent per farm area. Pelham Bay is taken.
It looks like a letter from a person, because it is one.
Every issue is built from a library of researched section modules, and you mix and match until it sounds like your town and like you. What it never turns into is a market update with your headshot in the banner.
The Pelham Bay Letter
The diner on Crosby is reopening on the 14th, and half the neighborhood has already texted me about it. So we'll start there, then get into what actually moved on the market this month, because a few blocks did something worth knowing about.
Rossi's Hardware, 38 years on Westchester Ave
Sal Rossi has re-keyed locks for about a third of the houses on this side of the parkway. He told me the strangest thing he's ever been asked to open was a 1940s floor safe that turned out to hold a stack of unmailed letters. He still won't say whose.
Three houses on Ellsworth went to contract in eleven days, all three over ask. That block hasn't moved like that since 2022, and the reason is boring: two of them had finished basements with legal egress. If you've been putting that off, it's currently worth more than a kitchen.
Talk soon,
The Yorktown Dispatch
Somebody finally bought the old Grange hall on Underhill, and before you ask: no, I don't know what they're doing with it yet. I've asked twice. When I find out, you'll find out.
Pennino's, 41 years on Commerce Street
Marie Pennino has made the same bread since 1985 and refuses to sell it sliced. She told me the recipe is written on an index card taped inside a cabinet, and that she has never once photographed it, because “then it's on a phone and it's not ours anymore.”
Two houses on Hanover closed above ask this month, which hasn't happened on that street since 2023. Both had been listed in spring, both came off, both relisted in September with nothing changed but the photographs. Timing did that, not renovation.
Talk soon,
The Harbor Note
The dredging permit went through. That's the whole headline. If you keep a boat at the municipal slips, this is the first good news in about four years, and it means the shallow end is finally usable at low tide next season.
Corbett Marine Canvas, third generation
Jimmy Corbett's grandfather stitched sails. Jimmy stitches boat covers, and he keeps a photograph of a 1961 racing main above the workbench because, he says, “it's the last thing anybody made here that was supposed to be beautiful instead of waterproof.”
The three streets behind the harbor were quiet all year, and then two went to contract in the same week in October. The common thread was flood insurance: both sellers had current elevation certificates in hand on day one. That document is doing more work than a staged living room right now.
Talk soon,
Real issues, top to bottom. Scroll inside the letter.
"You're new. Why would I trust you with my database?"
Fair. We don't have a wall of logos, and we're not going to borrow somebody else's. What we have is the work, above, which you can read top to bottom before you give us anything. Then you get your own first issue free, written for your actual town, and you judge it the same way. If it isn't good, you've lost nothing and you keep it anyway.
They didn't leave. They just stopped hearing from you.
You have a thousand people in your phone who know you, like you, and told a national survey they'd hire you again. Then they moved, and they used somebody else. The other agent had been landing in their inbox all year. You hadn't.
of buyers say they would use their agent again, or recommend them.
NAR 2025 · Exhibit 4-11of repeat buyers actually used their previous agent.
NAR 2025 · Exhibit 4-6of sellers picked an agent they were referred to, or had used before.
NAR 2025 · Exhibit 7-2Ninety-one down to eighteen. That drop is the whole business, and it's made of silence.
Run your own list through it.
people who already know your name
about 28 of every 1,000 homes changed hands in 2025
Redfin 2025 Home-Turnover Reportbefore you count their parents, their coworkers, and the friend who asks them who to call
At a $12,000 average commission that's $408,000 in play inside a list you already own. You won't win all of it, and nobody honest will tell you otherwise. You'll win the share that remembers your name in the month they start looking. Right now that share is eighteen percent.
Two things happen at once.
The business you already earned stops walking.
Every month, everybody who knows you hears from you, and it's worth opening. No lead slips through the cracks because nobody quietly forgets you between the closing and the next move. When one of them is ready, or their sister is ready, you're the name in the room.
For the agent whose database is bigger than their pipeline.
You become the name that area belongs to.
Every issue spotlights a business on your farm, runs what's actually happening in town, and tells the block-level stories nobody else bothers to tell. Twelve issues in, you aren't an agent who works that area. You're the person that area belongs to.
And the owner you spotlighted forwards it to their whole list, for free.
Everything, done.
Eight pieces. You are responsible for none of them.
The Letter
Built from a library of researched section modules. You get a recommended set, then mix and match until it fits your market and your personality.
The Voice Capture
One call, thirty minutes. After that, every issue reads like you wrote it, because the way you actually talk is on file.
The Farm File
Deep research on your farm area. What's happening, who's worth spotlighting, what's moving on which block. It gets sharper every single month.
The Reply Engine
The mechanics that make people write back instead of scroll past. A specific question beats "let me know your thoughts" every time, and we fund the incentive.
The Magnet Drops
Lead magnets planted on a rotation and delivered by reply, never a landing page. Including stretches with no ask at all, which is what keeps it from reading like a pitch.
The Monthly Report
Clicks, replies, and the conversations that came out of them. Nobody else in this category will show you that number. We lead with it.
The Send
Your name, your address, your brand, your list. We authenticate and warm the sending domain so it lands in the inbox instead of Promotions.
The Domain
If your email is locked to a brokerage, we buy you a domain and set it up. It's yours to keep, and it outlives whoever you hang your license with.
Thirty minutes of your time, once.
We send you issue one, free
Written in your voice, for your real farm area, finished. You see the actual product before you talk to anybody.
We talk, then you get an invoice
Voice capture, your list, your brand, your sending domain. We handle the technical half, and the bill only comes after that call.
It goes out
On schedule, from your address, to your people. You do nothing at all.
You get the report
What happened, who wrote back, and what came of it. Every month, in writing.
What happens before you see anything.
You do none of this. It's the reason the price isn't thirteen dollars, so it's worth knowing what it actually is.
The farm sweep
Your area gets re-researched from scratch every cycle. What's opening, what's closing, which business is worth telling people about, what actually traded and on which street.
The draft
Written against your Farm File in your captured voice. Not a template with your town dropped into three blanks.
The voice check
Read back against your voice profile. If a sentence doesn't sound like something you'd say out loud, it gets rewritten before you ever see it.
The claims check
Every stat is traced to a primary source or cut. There's a standing list of numbers this industry repeats that don't survive checking, and none of them go in your letter.
The render test
Proofed on phones and desktop, across mail clients, links clicked one by one. One ask maximum, never two.
The send and the count
Out from your address on schedule. Then we count what happened and write it down, including the months it was flat.
Written for your real town. No call required to see it.
A small company, on purpose.
You work with the person writing your letter. There's no account manager in between, no offshore content pool, and no junior writer learning your voice on your dime. The call you book is with me, and the issue you get is the one I wrote.
That's also the honest reason for one agent per farm area. It isn't a sales tactic dressed up as scarcity. A town takes real hours to research properly, and a company this size can only do that well for a limited number of people at a time. When a farm area is full, it's full.
Vyne is new. You'll notice we haven't put a testimonial wall on this page, because we haven't earned one yet and a fake one would insult you. What we've done instead is publish the price, publish the process, show you three complete issues, and offer to write yours for free before you owe anything. Judge it on that.
One product. Three speeds.
Annual is two months free. Setup is $99.99 once, and it covers domain authentication, warmup, your list import, the voice capture, and the first Farm File.
Monthly
Twelve issues a year
or $2,490 a year
- Farm-area exclusivity
- The monthly report
- Quarterly magnet drops
- Gift-card fund included
- One agent
Bi-weekly
Twenty-six issues a year
or $3,990 a year
- Everything in Sphere
- Magnet drops every month
- Twice the touches, half the forgetting
- One agent
Weekly
Fifty-two issues a year
or $6,490 a year
- Everything in Sphere+
- Quarterly voice refresh
- Up to three agents on one farm
- Priority production
Nothing is charged from this page. You see your first issue, we talk, and then you get an invoice with a link. Running a brokerage? That's a conversation, not a checkout button. Talk to us.
"Is a newsletter really worth $249 a month?"
Only if it produces a conversation you'd otherwise have missed. One repeat client or one referral covers a year of this several times over, which is the entire economic case and we're not going to dress it up further. That's also why the guarantee exists, and why we'd rather turn down a list too small to test it than take the money and let you find out.
Ninety days. If your sphere isn't engaging, you don't pay.
We'll tell you at intake whether your list is big enough for this to be a fair test, and we'll turn you down rather than take money we can't stand behind. If it is a fair test, and ninety days go by without your people engaging, you get every dollar back. The setup fee too.
The part everyone else makes you fight for.
Go read the reviews for anything else in this category. The complaints are almost never about the writing. They're about the bill, the cancellation, and the price you couldn't find out without a sales call. So here it is in advance.
Cancel from any issue.
There's a link at the bottom of every report. One click ends it. No phone call, no retention specialist, no "only one person can do that and he's out."
The price on this page is the price.
You just read it without booking a demo. No quote, no discovery call to find out the number, and no different number for people who negotiate harder.
You can't buy this from a webpage.
There's no checkout button anywhere here. You see your first issue, we have a call, and only then does an invoice with a payment link come to you. Nobody gets charged by accident.
Your list exports in one click.
Any time, leaving or staying, in a format you can hand to anybody. It was your asset before us and it stays your asset.
We never contact your list.
Your contacts hear from you and only you. Vyne doesn't market to them, sell to them, or add them to anything of ours. Handing over a database shouldn't cost you the database.
We'll turn you down.
If your database is too small for the guarantee to be a fair test, we say so at intake instead of taking the money and hoping. That's happened, and it will again.
One agent per farm area.
Your farm gets researched once, and that research becomes your issue. We can't hand the same streets, the same business owners, and the same stories to the agent competing with you for those listings. So we don't.
Two agents in one town is fine when the farms don't overlap. The same farm is not. First agent in keeps it.
The ones that actually get asked.
Whose list is it?+
Does it really come from my email?+
What do I have to do every month?+
Is this a market update?+
My database is small. Should I wait?+
Can I cancel?+
What if an agent in my town already signed up?+
How do I actually pay?+
Who writes it?+
Stop letting them slip through the cracks.
Every name in your database is somebody who already chose you once. Tell us where you work and roughly how many of them there are, and we'll write your first issue and send it to you finished.
"What actually happens after I send this?"
We write your first issue and email it to you. If you like it, we book a call, and it's a real conversation about your town and your list, not a pitch deck. Only after that call does an invoice exist. Nobody phones you at nine on a Sunday, and your details don't go anywhere else.
- No call required to see it.
- If you don't want it going out under your name, you keep it anyway.
- We'll tell you honestly if your list is too small for this to work.